Serena Williams will promote electronic games. The sportswoman will advertise for the fantastic football

Serena Williams, 40, the 59th ranked WTA, will be an advisor to the Board of Directors of “Sorare” and will help the French company that launched the fantastic revolutionary football to expand to new categories, with a focus on women’s sport, reports Playresponsibly.ro.

Considered one of the greatest tennis players of all time, Serena Williams was chosen by the French company based in Paris on the grounds that she distinguished herself by her qualities as an entrepreneur, brand builder and investor in sports and technology.

“NTFs have the potential to be the tool that will bring investment in women’s sport. I’m excited to start working with Nicolas and the whole team, because they understand the relationship between athletes and fans like no other in the industry. I think Sorare will define culture and set the tone in sports entertainment in the future,” said Serena Williams.

“Sorare” is a digital platform that offers the possibility of combining fantastic football and blockchain. Thus, Serena enters the company that, in 2019, launched one of the most revolutionary games, enjoying great success.

As a consultant, Serena Williams will bring from her accumulated experience, with the aim of helping to develop the relationship between “Sorare” and athletes from all over the world. At the same time, it will also contribute to the “Sorare” strategy of expanding to new categories of sport, with a focus on women’s sport.

Serena Williams’ presence in this company is important, especially considering that “Sorare” plans in 2022 to expand into women’s sports and new sports categories. Therefore, the goal is to allow users to invest in different teams and players, thus creating an ever-growing community.

At the end of 2021, “Sorare” had 260,000 monthly active users in 180 countries.

PHOTO: EPA