How to Optimize Your Blog for SEO: 4 Tips to Improve Your Ranking

As more and more people own and write in a blog either as a hobby or as a full time job or influencer, getting known and attracting the right and free traffic from search engines has become part art. Here are 4 tips for improving a website SEO to get to rank it higher in search engines.

Website Title

A lot of smart SEO professionals and web developers have decided to not bother with long and convoluted descriptive phrases that search engines see as long and complicated and often never figure out what your site is about and how to describe it. Instead of painstakingly thinking about which keywords to use in your content and the best positioning for it, if you are concerned with optimizing your website for search engines, you would be much better off using a simple title and meta description. WordPress posts are easily edited as your mind and hand can adjust them to different keywords. Your blog description is therefore your blog title and should be short, easy to understand and focus on what your site is all about.


Keyword density is the amount of words a keyword includes on the page. Keyword density is a measure of the quantity of words on a page in order to identify a specific keyword. Keywords that are under 100 words on average are considered low, and a few high ones are fine. Anything over 100 is high. There are also backlink pieces that look at keyword density. Most people are looking for high keyword density. While you don’t always have to have your title or first sentence start with a keyword, the keyword should be found in the heading or paragraph that sets the tone and outline of the entire article. High SEO Friendly Content Google uses different tools to help pick which content will rank well. The tools evaluate site quality, not on quantity, but on importance, creativity, and tone.


According to Google, high-quality content ranks higher. It’s important to share helpful and valuable content that answers common and new questions. Free content widgets can also be helpful to deliver fresh content on your website without much hassle. It’s also good to check for yourself what search engines and readers expect from your content and stick to the same. Also, make sure that your blog has a consistent flow of new content, and make sure that you put it out at the right time and on the right day. Google Keyword Planner provides search query optimization tips for Blogs. Click here to take the free SEO evaluation and SEO checkup. Voice search has become more important According to Search Engine Land, more than 30% of searches will be voice searches by 2019, and in less than a year the number of voice searches will be greater than the number of searches on desktop computers.

Google Analytics

Analyze your traffic and pageviews in Google Analytics. How many new people are coming to your site? How long are they staying and how often? If you see a spike in pageviews after the first of the month, this could mean a new freebie is being offered in the market. Hooks Create free content in high traffic areas like your blog and social media networks. For example, Pinterest’s keyword, How to Jumpstart Your Blog, or Pinterest’s free content that uses these new trends in the market. This could attract traffic from a different website and help you reach to more people in the local SEO landscape. Good image names and images Make sure you have consistent images. Also, use short-form or one-word title tags. Recommended reading Use these daily devotions to your benefit.


While not all of these tips are really new, you have to admit that most of them are slightly different and are not necessarily in a stepwise process but in a step by step manner. So you can always skip and modify any or all of these points but if you want to maximize the benefit from any of these, then at least you will be getting started, one step at a time. Also, there is not complete comprehensive list of all the SEO tips and tricks but it gives you a good idea of what you need to do to get better and wider traffic to your blog as an SEO.